3 Approaches To Scaling Conversion Optimization →
Two powerful forces are crashing into each other in digital marketing — and conversion optimization is right in the middle. First: an ever-expanding explosion of digital touchpoints. Second: a wave of marketing technologies to address the challenges of scaling across those touchpoints.
There’s more than one approach to scaling conversion optimization in this environment, and they’re not mutually exclusive. We’ll examine three.
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Converting Your Website for Mobile Devices →
According to a study done in April of this year, 75 percent of the American population use cell phones. Of those mobile users, 27 percent of them use smartphones and number is constantly rising. So as a business owner, you gotta ask yourself “is my website compatible with mobile devices?”
If not, don’t worry. There are lots of ways to make sure your online business is appearing on mobile devices. Here are some things to consider before updating your site.
Yesterday, Mark Zuckerberg announced that, in addition to advanced group chat features, Skype is now available via Facebook. Users can now make video calls to each other with a single click from the CALL button on Facebook profile. If the user is unavailable, a video message can be left for when they return.
Currently, the video messaging feature is available on the web version of Facebook with plans to integrate to mobile.
A comic look at those perpetual iPhone rumors.
In today’s age of digital everything, it’s easy to want to keep things simple and easy to remember. Security experts recommend to keep things varied, however. Using the same password for all your major accounts and access points can be dangerous. In the event that one password is discovered, it’s possible that you’ve just opened yourself up to further vulnerability.
Being proactive about internet safety is as easy as a little variety. Make your passwords lengthier rather than brief, keep them random (don’t use obvious things like birthdates or pet’s names), and keep a (secure) record of them.
Further reading: Information Week
Reasons why superheroes aren’t online more often.