RAMP UP Interactive

3 Approaches To Scaling Conversion Optimization →

Two powerful forces are crashing into each other in digital marketing — and conversion optimization is right in the middle. First: an ever-expanding explosion of digital touchpoints. Second: a wave of marketing technologies to address the challenges of scaling across those touchpoints.

There’s more than one approach to scaling conversion optimization in this environment, and they’re not mutually exclusive. We’ll examine three.

Full article at source

 

How to: create a Facebook page as a journalist →

soupsoup:

“Facebook is a rolodex of more than 750 million potential sources,” journalist programme manager at Facebook Vadim Lavrusik told Journalism.co.uk.

This guide explains why journalists should consider having a professional presence on Facebook by creating a fan page to connect with sources and readers, make contacts, build a brand as a journalist and promote articles. There are also examples of successful journalist fan pages and tips on using your page.

It's Official: Google+ Pulled In 10 Million Users In Two Weeks →

soupsoup:

Larry Page on today’s Google earnings call:

Good afternoon everyone—thanks for joining us today

It’s exciting to be on the call today and to share directly with you the progress we have made in my first quarter as CEO

As you will have seen from our press release we had a great quarter—with revenue up by 32 per cent year on year and a new record for quarterly revenue at over $9 billion!

We have substantially increased our velocity and execution this quarter—a key goal of mine since taking over as CEO

It’s why I created a new, product focused management structure—with a clear leader responsible for each product area

This new management team is working together fabulously … and has already achieved a lot in just three months

First we launched Google+ to field trial invitation only

Our goal with Google+ is to make sharing on the web like sharing in real life, as well as to improve the overall Google experience

Circles let you choose with precision who you are sharing with. Not surprisingly this has been very well received, because in real life, we share different things with different people.

Hangouts allow for serendipitous interactions. Like in real life when you run into a few friends. It gives you seamless and fun multi user video and it’s really amazing!

Last quarter, we launched the +1 button in search results and ads—enabling users to recommend stuff they liked, and have those recommendations show up in the search results of people they know

This quarter, we released +1 buttons to the entire web, and many sites like Huffington Post, the Washington Post and Best Buy have added +1 buttons

Google+ is still only in field trial with limited access as we scale the system
Users have to be invited, sign up with a profile in order to use it

However, the growth on Google+ has been great—and I’m excited to release some new metrics for you today

Over 10M people have joined Google+

Read more

fystarwars:

Vader Surfer

fystarwars:

Vader Surfer

(via assorted-goodness)

Converting Your Website for Mobile Devices →

According to a study done in April of this year, 75 percent of the American population use cell phones.  Of those mobile users, 27 percent of them use smartphones and number is constantly rising.  So as a business owner, you gotta ask yourself “is my website compatible with mobile devices?”

If not, don’t worry.  There are lots of ways to make sure your online business is appearing on mobile devices.  Here are some things to consider before updating your site.

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Facebook just took a step closer to giving us a Jetsons future in the present.

Yesterday, Mark Zuckerberg announced that, in addition to advanced group chat features, Skype is now available via Facebook. Users can now make video calls to each other with a single click from the CALL button on Facebook profile. If the user is unavailable, a video message can be left for when they return.

Currently, the video messaging feature is available on the web version of Facebook with plans to integrate to mobile.

A comic look at those perpetual iPhone rumors.

A comic look at those perpetual iPhone rumors.

Password Protection

In today’s age of digital everything, it’s easy to want to keep things simple and easy to remember. Security experts recommend to keep things varied, however. Using the same password for all your major accounts and access points can be dangerous. In the event that one password is discovered, it’s possible that you’ve just opened yourself up to further vulnerability.

Being proactive about internet safety is as easy as a little variety. Make your passwords lengthier rather than brief, keep them random (don’t use obvious things like birthdates or pet’s names), and keep a (secure) record of them.

Further reading: Information Week

Google is the first website to hit 1 billion visitors globally

bitshare:

Congrats to Google who is the first online web property to get to 1 billion unique visitors. It’s certainly an accomplishment that millions of websites will never get to. Surprisingly, Microsoft comes in second at 905 million total visitors. Facebook is not far behind with 713.6 million total visitors. Don’t confuse unique visits with members though. By our projections, we estimate before the 2011 year is over Facebook will reach 1 billion members.

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(Source: bitshare)

Reasons why superheroes aren’t online more often.

Reasons why superheroes aren’t online more often.

(Source: bhelliom)